Journal

UMBRA by Baina X Estudio Persona

BAINA is an Antipodean brand of curated towelling, founded by Bailey Meredith and Anna Fahey. Their contemporary, organic cotton towels are designed to elevate your daily bathing routine. BAINA explores texture and colour to create form. Designs nod to fine art, sculpture, architecture and colour theory. BAINA elevates an everyday object with the intention to subtly disrupt the neutrality of the bathing space. Made in Portugal from soft, durable, natural and biodegradable organic cotton.

Introducing UMBRA. A limited-edition towelling collection developed by BAINA in collaboration with Estudio Persona from Los Angeles, an ever-evolving design studio. Bringing together design codes from both brands, the collection embraces a shared philosophy of simplicity and refinement.

"The UMBRA concept was reinforced by playing with the presence and absence of light, and how it can alter colour tone. To visualise this, we selected a palette reminiscent of natural shades, from a deep bark through to neutral stone."

— Jessie Young, Co-Founder of Estudio Persona.

BAINA X Estudio Persona Limited Edition Umbra Set

$359

Face Cloth

$20

Hand Towel in Sand & Noir

$49

Bath Towel in Sand & Noir

$90

The collection is realised in a tonal colour palette of Stone, Sand, Rust and Bark. Clean, recurrent lines, in varying weights, form a linear pattern on each towel. A first for BAINA, the UMBRA collection is crafted entirely from cut pile, organic cotton velour, creating a plush texture and velvety surface for enhanced softness. The application of a jacquard technique contrasts raised blocks of terry against the base fabric of each towel. The resulting tonal variants reference the effect of shadow, and 'umbra'.

“With a mutual affinity for modern design, natural materials, and high-quality craftsmanship, inviting Estudio Persona into the world of bathing felt like an organic alignment. Their distinctly neutral and minimalist aesthetic perfectly complemented BAINA’s commitment to permanence.” —Bailey Meredith, Co-Founder and Creative Director of BAINA.