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Journal
Morten Kühl and Matias Hansen founded the Copenhagen-based image making studio Kühl & Han to create an alternative to what they dub ‘macho motion graphics aesthetics’, embracing a softer, more tactile approach. Their clients include Muuto, Google, Nike, and Arc’Teryx, to name a few.
The company’s new headquarters in an old umbrella factory in the bustling neighbourhood of Vesterbro intertwines their work with a love of the analog, blending the borders between digital and tangible.
Craft of composition
Essentially, their work is about light and surfaces. Framing and illuminating objects and people. It is a playful process. Graphic compositions are seen as if through an analog lens, grounding the digital version of an object in something physical. The result is evocative and strangely close to what we consider ‘real life.’ It is soft and striking.
We want it to feel as natural as possible, but also to be able to ‘direct’ nature, says Matias.
Their craft is in the small details and nuances that make something feel just right, physically compelling, and recognisable. It is about materiality and tactility, the feel of a fabric. It’s technical, but the experience feels effortless. Kühl & Han are known for their exceptional knack with colour, a sensitivity that also translates to their own space.
Color affects the mood
When redesigning their offices, they subtly drew these elements into their own physical environment. Bright, deep, and gentle bursts of color accentuate simple yet tactile spaces that feel spacious, dynamic, and calming.
A forest green Outline Sofa from Muuto takes a central place in their workspace, signalling a break from the screen - shift into a different mode: art books are laid out on the Workshop Coffee Table while the Outline Daybed invites reclined rest or a casual meeting in a more comfortable setting.
This is a great example of how the Kühl & Han HQ combines colour, light, and natural materials to create a uniquely balanced workspace, making room for the individual and the group as a whole. With all of our facets and need for quiet, connection, and inspiration.