6: Communications
Put communications at the centre of your brand and business strategy and gain a reputation with customers and stakeholders for clear, honest, engaging messages.
Quality communication programs help your brand stand out from the crowd. They also ensure that people understand what you have to offer. In Good Company (IGC) will help you communicate to the market, in most effective way, your commitment to a holistic CSR strategy.
In Good Company (IGC) services include: Behavioural, cultural change employee/stakeholder engagement programs, brand recognition campaigns, marketing and PR strategies and ethical governance policies.
“Over 70% of a company’s market capitalisation is driven by reputation, goodwill and stakeholder relationships.”
Source: Chris Laszlo – Sustainable Value 2008