3: Community
Build your company’s reputation for integrity and transparency with a well designed and researched community engagement program.
For a company to be successful in the current climate increased focus needs to placed on integration and affinity with the community on both a micro and macro level. Tailored strategies focus on delivering a strong brand perception within the marketplace, increased stakeholder engagement with risk mitigation an ever-present theme.
In Good Company (IGC) services include: Programs for community engagement, employee giving and charitable engagement
44% said they sought generalised benefits for their companies and 44% said that a focused business case was required or assumed in expending resources on community involvement.
Source: Corporate Community Investment in Australia report 2007
Learn from experienced practitioners how to most effectively engage with your community, read a case study here.