In Good Company is an inspired group of people who see the enormous creative potential for positive change offered by today’s global challenges.

• We are optimists, we embrace creative change and we think in terms of larger systems.
• We exercise sustainable thinking, balancing the needs of the individual/shareholder with those of the whole/stakeholder and are excited about helping to create a generative economy and a more equitable world for future generations.
• We know, like Einstein, that problems cannot be solved from the same level of consciousness that created them, and that core to Corporate Social Responsibility is an emerging worldview that acknowledges that economic, social and natural systems are interdependent and that the Earth’s resources are finite.
• We recognise the business benefits of sustainable development and the notion of business excellence. Rather than engage in a bandaid approach to CSR we encourage an integrated commitment to genuine, long term sustainability.

Since business is the most powerful institution in the world today, In Good Company is committed to helping businesses flourish economically, ecologically and socially as an effective way of creating a higher quality of life for all.

After all, if we do not take care of the social and ecological systems in which the global economic system sits we do not have a world to do business in – happily, this is not only good business sense in financial terms but brings meaning, empowerment and a deep satisfaction to all. As business leader Ray Anderson asks ‘What is the business case for ending life on earth?’

In Good Company believes that business can be a sustainable and proactive player in promoting the health of the Earth as a whole system. We have the expertise to help your business become one which contributes positively to global well-being whether it be calculating your carbon footprint and examining your supply chain or helping with an organisational reorientation in thinking and behaviour. And without jeopardising your profitability.

Some inspiration:

“Sustainability is about US. It’s about altering the way in which we humans imagine, design, build and operate our economic and social systems…climate protection and sustainability are not about constraining the economy…only by increasing prosperity, well-being and security around the globe will we protect the climate and achieve sustainability.”

Source: Bob Doppelt

“In a world of constrained natural capital, social capital, and human capital, optimising only return on financial capital imprisons business in the shadow of a distant past… Business is a living system and, like all others, must continually adapt to be in harmony with a changing environment. Today, modern corporations, conceived and managed as a ‘machine for making money,’ are no longer in harmony”

Source: de Geus

“There is no polite way to say that business is destroying the world….its focus on blind growth and short-term investment return has caused business to lose sight of its core purpose: to increase the general well-being of humankind through service, creative invention and an ethical philosophy.”

Source:Paul Hawken (environmentalist, entrepreneur, journalist, and author)

“Progress is based on unsustainable growth models – the future belongs to those who understand that doing more with less is compassionate, prosperous, and enduring, and thus more intelligent, even competitive.”
“We want and need companies who place social and environmental justice at the top of their strategic goals… We have an economy that tells us that it is cheaper to destroy earth in real time than to renew, restore, and sustain it. You can print money to bail out a bank but you can’t print life to bail out a planet. At present we are stealing the future, selling it in the present, and calling it gross domestic product. We can just as easily have an economy that is based on healing the future instead of stealing it. We can either create assets for the future or take the assets of the future. One is called restoration and the other exploitation. And whenever we exploit the earth we exploit people and cause untold suffering. Working for the earth is not a way to get rich, it is a way to be rich.”

Source: Bob Doppelt from The Power of Sustainable Thinking

Ray Anderson, business leader asks ‘What is the business case for ending life on earth?’ after Kofi Annan commented ‘the very basis for life on earth is declining at an alarming rate’. (based on UN Millenium Ecological Assessment 2005 – Human activity is putting such a strain on the natural functions of earth that the ability of the planet’s ecosystems to sustain future generations can no longer be taken for granted.)

Source: Peter Senge from The Necessary Revolution

“Business is the most powerful institution in the world today… a transformation must occur in business if human life on earth is to survive… all is interdependent and our mutual responsibility…..Our view of ourselves as separate from one another and nature is ‘the hidden source of the social, political and environmental crises facing the world.’

Source: BOHM